We draw it.We build it.We keep itrunning.
A small product foundry in Weesp. Four products of our own, each one taken from the first sketch to the thing somebody uses every day.
Software is easy until it has tomeet something real. That meetingis the part we are actually good at.
Four products.Each one ends off screen.
They look unrelated until you notice what they have in common. Each one ends somewhere a screen cannot reach.
A design editor that finishes the job in CMYK. What leaves it is the file the printer wanted, separations and cut contour included.
A website platform that also runs the business behind the site. Bookings, tickets, orders, and an API an assistant can drive.
Cutting lists that come out the other end as machine files. The angle drawn on screen is the angle the saw cuts.
A remote workforce for physical work. A person in the loop at a real address, learning from a real work floor instead of a lab.
Ink on paper,cut to shape.
A design editor that runs in a browser tab and exports what a printer actually asked for. Colour, separations, overprint and packaging are handled by our own print engine.
A booking takenwhile nobody is awake.
02 — PageWebPro
A website platform that also runs the business behind the site. Forms, bookings, tickets, a shop, visitor numbers, and an API an assistant can drive.
The angle drawnis the angle cut.
Kerf takes the list a carpenter already writes and turns it into something a beam saw executes. Nobody at the machine retypes a measurement.
A personin the loop.
Rather than wait for machines to be autonomous, hAire keeps a trained operator in the loop at a real address and lets the platform learn from a working floor instead of a laboratory.
How a productgets made here.
Four rules. They are why the portfolio is small and why none of it is a wrapper around somebody else’s API.
We begin at the end. What has to come out, in what format, and who has to accept it without phoning anybody. The screen is designed backwards from that.
Interfaces get drawn, argued about and thrown away on paper first. Paper is the cheapest place in the world to be wrong.
Real production files, real machines, real printers. Nothing counts as supported here until something physical comes out correct.
We run what we build. That is why the products keep getting better in the places customers actually notice.
We would rather own a format nobody wantsthan rent a feature everybody has.
Colour transforms
Machine protocols
Beam saws
Working floors
Brand New Level makes the products.Brand Level builds with them.
Product foundry, Weesp. Owns and builds Popcorn, PageWebPro, Kerf and hAire. Sells products, in English, anywhere.
Digital agency, Amsterdam. Client projects on the same stack. Dutch first, English on request.
One founder, one engineering team, one European network of specialists.
What we are working on.
A remote workforce for physical work. It is pre-launch, and we would rather say that than dress it up.
PageWebPro lets an assistant do the work. This site is the proof, and nothing here used a private back door.
Kerf writes Hundegger BVX. There is no public spec for it, so we built one out of real production files.
Tell us whathas to come out.
A printed sheet, a cut beam, a booking taken at two in the morning, a job finished on site. Say what the end of it looks like and we will work backwards from there.